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  • JOYDIVISION was founded in 1994, the publish of ‘The Love Swing’ has won a great success that 36 effective magazines had reported it. This product still enjoys a great market today.
  • JOYDIVISION set its office in Hanover and started to sell in global market in 1995. Soon later, a pure natural transparent lubricant - BIOglide was created. It greatly goes ahead of time. After the creation of BIOglide, the concept of organic products was gradually created .
  • AQUAglide was published soon after. AQUAglide not only improves the quality and standard performance of whole lubricants market but also maintains the basic function of lubricant- inject fun. With the sales up to millions, AQUAglide is one of the best selling lubricants in Europe.
  • Soft - Tampons has set a new industry benchmark and realized the concept of wireless head tampons. Besides, Soft - Tampons is the global sales champion among the same type products.JOYDIVISION toys also enjoys high popularity, specially the color Joy- stick masturbation products and their mini suits.
  • Joyballs is another highlight, and products of this series have won many awards, including Red Dot design award in 2013, global design award in 2014 and best female award in 2013.